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It’s food for your face
gently but effectively cleansing the hair without stripping the strands of their essential moisture
A synthesis of super-antioxidants ferulic acid and acetyl zingerone help to enhance the effects of vitamin C
you’ll find niacinamide – otherwise known as vitamin B3 – and vitamin E for the antioxidant protection against pesky environmental aggressors
Joico Blonde Life Violet Shampoo Dehydration It’s food for your faceKeep your hair colour blonde and icy with the Joico Blonde Life Violet Shampoo. With a rich consistency, the shampoo quickly works into a thick lather, cleansing the hair. Uplifting any dirt, dead skin cells, impurities or build up from the scalp this shampoo detoxifies the locks from root to tip. Thanks to a potent blend of brass neutralising ingredients, the formula works tirelessly to cool yellow tones. Keeping your colour true for longer, the
