Protect da Brand: Haircare brand use, preferences, and loyalty amongst African American women Hair Type from very pale women with

from very pale women with straight hair

What is in her Bag

Consumers are most inclined to experiment with new hair tools/accessories (62%) and cosmetics (63%)

Straightened hair rounds out the three

Protect da Brand: Haircare brand use, preferences, and loyalty amongst African American women Hair Type from very pale women withTake a dive into uncovering the influencing factors of choosing a hair care brand when it comes to the African American female consumer. The top factor influencing which brands consumers use is a perception that it is suitable and effective for their hair type. This could be based on experience with the brand, marketing, social media, or personal reviews or recommendations. Brand Selection On average, African American women have used 4. 34 different